Meet Some of Our Brands
Industrie
INDUSTRIE Clothing is a global business that embodies the casual confidence and easy-going personality from where it is born - Australia.
Established in 1999, INDUSTRIE Clothing is about contemporary design and keeping it masculine, classic, fresh, practical and affordable. With unrivalled comfort, quality & value, our mission is to be the go-to clothing for day-to-day wear.
Howler Brothers
We are Howler Brothers. No. We aren’t really related by blood. But we are bonded by a whole bunch of things we love. Like surfing, classic surf culture, fly fishing, western wear, waves, world cultures, food and music.
We mash up all these things and more to create timeless apparel and accessories designed to help you and your friends heed the call - no matter whether that call is a big wave or a tiny ripple. World travel or a walk around the block.
We design everything we make in Austin, Texas - a place that provides daily inspiration with its vibrant and diverse creative culture.
We are Howler Brothers. Heed the Call.
Rhythm
Rhythm, a contemporary surf brand based in Burleigh Heads, Australia, surfaced in 2003. With a vision of evolving the modern wardrobe, Rhythm designs garments specifically curated for individuals who embrace and embody the coastal lifestyle.
Rhythm consistently pioneers the evolution of coastal fashion and fosters creative storytelling for a community of surfers, creatives, and free thinkers along the coast. We aspire to shape a new wave of coastal fashion, with our design philosophy tied to the sea, expressed through local culture, and underscored by conscious practices. Rhythm relies on our expanding community of individuals to continue evolving and exploring off the well-worn path.
Roark
The chase for Roark began out of a desire to tell authentic stories born of adventure and discovery, while striving to create the essential travel-tailored gear to pack for your travels. Each season, Roark creates a collection of purpose-built gear with styling
details fit to accommodate needs from the trail to the bar. Inspiration comes from a chosen destination where their team explores and tests the product amongst a myriad of adventure sports: surfing, climbing, running, skating and more. Durable quality and comfort is the guiding light, while Roark continues to utilize and expand upon sustainable fabrics and Fair Trade partners throughout each collection.
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Upgrade Your Weekend Wardrobe: The Essentials Every Man Needs

When it comes to building a wardrobe that works as hard as you do, it’s all about mixing practicality with style. Whether you’re heading out on a weekend hike or grabbing lunch with friends, having the right pieces in your closet can make a big difference. Here’s our quick-guide to must-have essentials that will elevate your casual style while keeping you feeling comfortable and confident.